Fauchon is the most innovative and up-to-date French gastronomy brand that represents culinary excellence around the world. The first store of the brand was established in Madeleine Square, Paris in 1886 by Auguste Fauchon. The business started out as a fruit and vegetable stall and was gradually joined by a luxurious wine cellar, a fine bakery, a tea saloon and a restaurant. Since then, Fauchon places emphasis on quality, the use of the finest raw materials and maintaining the French culinary tradition over the years alongside creativity and innovation, values that made the brand one of the leading forces in the culinary world. At Fauchon Tel Aviv in Sarona, the combination of restaurant and deli is maintained with all the patisserie products being sold alongside sandwiches, salads, pastries, beverages and gifts.