Boutique Central Patisserie started its journey in 2002 with the opening of the first store at Kikar Hamedina and has since become one of the most famous in Tel Aviv with boutiques located throughout the city. The Sarona Market boutique is the tenth in the chain. Boutique Central accompanies the beat of urban life, starting at 07:00 a.m with coffee and a croissant, continuing with business meetings over a boutique sandwich, and ending with buying ready-made pastries to take home. On weekends, the branches are packed with customers and permanent guests who arrive to stock up with the pastries, which have already become the trademark of the chain. A fresh delivery of pastries with aromas of chocolate, butter and almonds reach each Boutique Central branch every morning directly from the central bakery, where a complete world of pastries are made in French patisserie tradition.