Lagahat BaOchel is a chain of stores and a culinary academy of cooking, baking and hospitality. The chain was founded 12 years ago with the aim of spreading and imparting culinary culture to the public at large as far as possible by supplying practical tools. The finest ingredients, utensils, gadgets and products for entertaining and gifts are consolidated in the chain's branches. The chain's flagship department is home baking and confectionery, which offers a variety of chocolates, decorations, fondant icings and different powders. The Sarona Market branch, the sixth in the chain, was constructed with a unique urban concept that aims to extricate the best of the culinary world and bring it to the heart of Tel Aviv.