The idea of establishing La Formagerie started during a tour throughout Europe and a visit to the kaleidoscopic markets where the owners of the chain were exposed to an entire world of choice cheeses. The vision matured together with the understanding that the festive appearance, fine flavor and wide variety of quality cheeses can also be enjoyed in Israel at reasonable prices. This understanding lead to the development of La Fromagerie - a cheese delicatessen with a touch of Europe, but an Israeli character. La Fromagerie features a wide selection of top quality cheeses from across the globe at reasonable prices for the Israeli consumer. The chain was started its journey as a small shop in the farmer's market at Tel Aviv Port with the aim of preserving the European nature and unique shopping experience. Now a new branch is being added at Sarona Market, an expansive culinary market fitting for the large cities worldwide that is the ideal place for the new La Fromagerie cheese shop.
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