About 20 years ago, Joe Joseph decided to start a small revolution in our country and connect it to the world. He started importing magazines to Israel from the leading companies in the US and Europe. What started small, with several dozen titles, gained momentum and now World of Magazines is considered the largest magazine importer in Israel. The World of Magazines offers magazines in a huge range of on fields - from cartoons, art, interior design and to carpentry, fashion, knitting, sewing, food and cooking. The chain operates an extensive subscription department, that allows purchasing subscriptions for various magazines by phone or online. The Sarona Market branch joins the other two shops in the chain: The first branch on Moshav Batzra and the stand that has already become a legend in Dizengoff Center.