Pulp is a young Israeli brand established by three entrepreneurs, Ziv Jacoby, Oded Federbush and Lior Federbush, with one common love - the love of paper. Ziv is the fourth generation of a family of book binders, Oded and Lior are the third generation of printing house owners. The concept of Pulp is to match the love of paper with the urban-digital world and turn the work environment into a special, interesting place. The twist of the design is what turns Pulp products from ordinary writing blocks or notebooks into sought-after items that are currently sold worldwide, from Singapore to Barcelona. A substantial part of Pulp's ways is forming collaborations with designers in various fields and traditional artisans, using choice raw materials, ecological paper and paying attention to the finest detail of every product down to the last pixel.