Primo Deli was founded four years ago in the farmers' market in Tel Aviv Port, as a tiny stall packed with delicacies. Primo offers an abundance of high-quality products from the top manufacturers selected meticulously and imported from Italy, Spain and France. De Cecco pastas, Mutti tomato products, Ponti artichokes, aged balsamic vinegar, premium coffee, fresh mozzarella cheese and Parmesan come from Italy. The stars from Spain are Ortiz canned fish products, including their tuna, which is considered the best in the world. The seasoned olives awaiting in the deli refrigerator hail from France. Primo chain stores are managed by Gilles Atlan, a food photography producer and stylist for the top chefs in Israel, creating a unique and personal service experience for every customer. Gilles and the staff of the store can recommend, customize and explain all the products and assist in compiling meal menus, recipes and home deliveries.