Classica has been operating on the Israeli market for almost 50 years. However, only in 1994 did it start opening independent shops in leading shopping centers in Israel with the aim of guiding the customer's buying process from beginning to end. The shops fast became a national chain that currently boasts 11 branches owned by the company, offering the leading global cookery and hospitality brands - Villeroy & Bosch, Rosenthal, Versace, WMF and more. These branches are now being joined by the WMF brand concept branch in Sarona Market. Classica's outlook considers the kitchen the creative beating heart of the home and therefore, the chain's stores offer a line of unique products throughout the entire culinary process, from the preparation and cooking stage through to the serving and entertaining.